37 Best Beauty Products to Sell from Home for Maximum Profit (2025)

The beauty industry is booming. It makes billions every year.

Finding beauty products to sell from home is a great way to tap into this global market. From must-have makeup brush sets to skincare essentials, there is something for every audience.

This guide will cover key steps, from finding beauty suppliers to setting up a dropshipping store.

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35 Low-Cost, High-Profit Beauty Products to Sell

Skincare

1. Hydrogel Eye Patches

Hydrogel eye patches are like tiny spa treatments for tired eyes. They reduce puffiness and dark circles, leaving users looking refreshed. With soothing ingredients like aloe vera or rose water, they add a touch of luxury.

Sell them as single-use sachets or multi-application containers. Their versatility and health benefits make them a must-have in the beauty niche.

2. Hydrating Face Mask Set

Face masks are a must-have in any skincare routine! Stock a variety to suit every skin type and concern. Offer peel-off masks for a satisfying removal, sheet masks for deep hydration, and clay masks to tackle oily skin and clogged pores.

Prioritize selling hypoallergenic, lightweight, and effective options to ensure they appeal to all your customers.

3. Facial Moisturizer

Moisturizing is key to great skin, and its importance is growing fast. That’s why facial moisturizers are essential for your beauty store.

Stock options for every skin type—oily, acne-prone, dry, or sensitive. Offer variety in textures, too: lightweight lotions, refreshing gels, rich creams, and deeply hydrating ointments.

With the right dropshipping of beauty products, you’ll attract a diverse market and boost your retail sales.

4. Skin Cleanser

The skin cleanser global market is a goldmine. Your target audience? Women aged 25 to 44 are eager for effective personal care products.

The best part? Profit margins are stellar, often between 53% and 78%. Dive into this lucrative beauty niche and watch your online store thrive!

5. Face Masks

Hydrating face masks are just the beginning. Masks designed for specific skin concerns are top dropshipping beauty products for a reason. They tackle common problems and are must-haves in any skincare regimen.

Some of the best-selling types include:

• Hyaluronic Acid Masks: These masks use hyaluronic acid to lock in moisture, leaving skin plump, soft, and dewy.
• Gel Face Masks: Gentle, soothing, and great for sensitive or irritated skin. Ingredients like aloe vera or cucumber extract add a cooling effect.
• Exfoliating Masks: Remove dead skin cells for a smoother, brighter look. They may use scrubs or gentle acids like AHAs (alpha-hydroxy acids) or BHAs (beta-hydroxy acids).
• Black Face Masks: Made with activated charcoal for deeply cleansing pores. They pull out dirt, impurities, and excess oil.

6. Retinol Serum

Retinol is a powerhouse in skin care, especially for fighting signs of aging.

It reduces fine lines, smooths wrinkles, evens skin tone, and boosts collagen. Women aged 30 to 50 love it for its transformative effects, making it a must-have in the beauty niche.

Retail serums cost a fortune, but sourcing from suppliers at $5–$15 lets you sell online for $20–$50 and earn big profits.

7. Vitamin C Serum

Vitamin C is a skincare favorite. It brightens skin, fades dark spots, and evens out tone. It also protects the skin from daily damage caused by the environment.

This serum is a hit with men and women aged 25 to 45. With potential profits as high as 75%, they’re a profitable beauty product choice.

8. Collagen Eye Masks

These masks are rich in collagen, a protein that improves skin elasticity. They smooth fine lines, reduce wrinkles, and help with puffiness and dark circles. No wonder they’re a favorite in beauty routines.

Women aged 25 to 50 love these masks, and with profit margins between 70-85%, they’re a smart pick for your beauty business.

9. Lip Sleeping Mask

Lip sleeping masks are the perfect fix for dry, cracked lips. These overnight treatments deeply hydrate and leave lips soft and smooth by morning.

Popular with women aged 18 to 35, these products are trending in the dropshipping beauty products niche. They’re a top pick for anyone selling cosmetics online.

10. Detoxifying Charcoal Mask

This mask is a must-have for oily or acne-prone skin. Made with activated charcoal, it draws out dirt, impurities, and excess oil like a magnet. It’s a favorite among young adults.

With profit margins between 60-70%, it’s a smart addition to your dropshipping beauty products lineup.

11. Under-Eye Cream

Under-eye creams target dark circles, puffiness, and fine lines. Designed for the fragile skin around the eyes, they’re a must in any skincare routine.

Popular among men and women aged 25 to 45, these high-demand products boast profit margins of up to 80%.

12. Hyaluronic Acid Moisturizer

Hyaluronic acid is a hydration powerhouse. This natural substance holds up to 1,000 times its weight in water, delivering intense moisture. It’s a beauty favorite, leaving skin plump, dewy, and youthful.

Perfect for men and women aged 25-50, these dropshipping beauty products offer profit margins of up to 80%.

13. Exfoliating Body Scrub

Exfoliating is key to healthy, smooth skin. Body scrubs gently remove dead skin cells, revealing fresh, glowing skin underneath. They boost blood flow and tackle issues like ingrown hairs.

Loved by both men and women aged 20–50, they’re always in demand. With profit margins reaching up to 75%, they’re a smart addition to any beauty store.

14. Essential Oils for Skincare

Essential oils come from plants and offer many benefits. Some, like tea tree oil, fight acne with antibacterial properties. Others, such as lavender, soothe and calm the skin.

They’re popular in DIY skincare and self-care routines. Wellness enthusiasts aged 25-45 drive demand, offering potential profit margins of up to 80%.

15. Tanning Serum

This serum will give a sun-kissed look without the hazards of the UV rays. Instead, this uses DHA, an ingredient that everybody prefers because it creates a temporary tan.

Tanning serums generally cost between $1.50 and $5. Selling these in volume will allow your e-commerce storeto enjoy considerable profits.

16. Tinted Sunscreen

Tinted sunscreens combine skincare and light makeup into one. It offers protection from all hazardous UV rays while creating a natural color to ensure an even skin tone and healthy glow for the woman.

Suitable for ages 18-35 for everyday easy usage. A top-notch product for selling online with profit margins of 65-75%.

For more product ideas, check out our list of popular e-commerce products.

Makeup

17. Magnetic Lashes

Magnetic lashes are revolutionizing the beauty world. They’re easy to apply and give dramatic, full lashes with no messy glue needed.

Popular among women aged 18-24, they’ve become an essential beauty trend. With 40-60% profit margins, they’re perfect for dropshipping or online beauty businesses.

18. Makeup Brushes

They are a must-have for a perfect application, from foundation to eyeshadow and blush. Offer variety to suit different needs, including concealer and powder brushes.

High-quality makeup brushes attract buyers and can command a high average selling price. Expect profits between 63% and 85%.

19. Makeup Sponge Blender

These versatile sponges should be included in every makeup bag. They blend foundation, concealer, and other liquid products to create a smooth, polished look.

The popular 3-in-1 sponge has unique edges for different uses. Makeup sponge blenders are ideal for women who apply makeup daily and makeup pros alike, making them a hit in the beauty industry.

20. Luminous Dewy Foundation

This foundation gives light to medium coverage with a fresh, dewy finish. It is perfect for those who prefer a natural, “no-makeup” look.

A luminous, dewy foundation is ideal for women between the ages of 25 and 44. It is the best choice for daily use, giving a healthy glow to the skin.

21. All Day Waterproof Volume Mascara

Waterproof mascara is essential for women, especially those with active lives or in humid places. It stays on all day, resists smudging, and holds up against sweat and tears.

This product is popular with women of all ages, particularly 18 to 44. Its profit margin is over 60%, making it an excellent choice for your beauty store.

22. SPF Primer

This versatile product works as a sunscreen and makeup primer. It shields the skin against harmful sun rays while helping create a smooth base underneath makeup.

Women aged 25-44 love to simplify their beauty routine, keeping their skin safe as well. With high margins of over 60%, it is a good product for anyone selling online.

23. Lip Plumper Gloss

This gloss is the simplest way to have fuller, plumper lips. It increases the flow of blood to the lips, resulting in a temporary plumping effect.

Lip plumper gloss is a best-selling favorite among women aged 18-30, looking to enhance their looks. With profits of up to 80%, it’s one of the more popular dropshipping beauty products to sell online.

24. Eyebrow Lamination Kit

Eyebrow lamination is a trendy beauty treatment that makes brows look fuller and sleek. Using an eyebrow lamination kit, you can achieve salon-style results at home.

It’s popular among women aged 18-35 who follow beauty trends. The best part is it is a very high margin up to 80%.

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25. Cruelty-Free Makeup Brush Sets

Cruelty-free makeup brush sets avoid animal hair, making them perfect for animal lovers and fans of ethical brands. Popular among ages 15 to 40 who are into makeup products.

Profitability can reach an impressive 70-80%, making them a smart pick for any cosmetics business.

Hair Care

26. Hair Growth Oil

Hair growth oils can help by nourishing the scalp and encouraging thicker, healthier hair. These oils use natural ingredients like castor oil, rosemary oil, and biotin.

With profits ranging from 60-80%, they are a popular and profitable beauty product to sell.

27. Hot-Air Hair Brushes

Hot-air brushes combine a hairdryer and a brush. Users can dry and style their hair at once, saving time and effort. Perfect for busy people, these brushes create quick, polished looks.

Different types suit various hair types and styling needs.

• Hot-air brushes for wet hair: Dry and style damp hair in one step.
• Hot-air brushes for dry hair: Add volume, curls, or smoothness to dry hair.
• Barrel brush hot-air brushes: Use a rotating barrel to create waves or curls.

The main audience for hot-air brushes is women seeking easy, effective styling tools. They’re a hit in the beauty industry for their convenience and versatility.

28. Hair Extensions

Hair extensions can completely change a look. They add length, volume, and even color to natural hair. Perfect for special events, daily wear, or trying out new styles, they’re a hit in the beauty market.

To meet customer needs, stock a variety of options:

• Colors: Match a range of hair shades.
• Styles: Include clip-in, tape-in, and sew-in hair extensions.
• Lengths: Offer choices for different looks.
• Types: Provide options such as synthetic, human, and Remy hair extensions.

With a profitability of over 60%, hair extensions are a smart product to sell online.

29. Hair Scalp Massager

These simple tools stimulate the scalp and increase blood flow and hair growth. They also relieve stress and tension, which is great for self-care routines.

Popular with men and women 20-45, scalp massagers are for hair health and hair loss concerns. 80% profit margins so great for selling online.

30. Beard Grooming Kit

A beard grooming kit is perfect for men who care about themselves. These kits usually come with beard oil, balm, a comb or brush, and sometimes scissors. 60-80% profit so great for selling products online.

Nails

31. Gel Nail Polish Kit

Gel nail polish gives chip-free manicures for weeks. With a gel nail polish kit, you can get salon-quality nails at home.

Kits usually come with UV or LED lamps, gel polish in different colors, base and top coats, and tools. Add extras like glitter or nail jewels for creative designs.

32. Nail Art Stickers

Nail art stickers add flair, style, and creativity to any manicure. They come in simple shapes to intricate designs, so there’s something for everyone.

Popular with women 18-35, these stickers are in high demand. 80% profit, so the beauty store must have.

Dental care

33. Charcoal Teeth Whitening Powder

Charcoal whitening tooth powder is a natural lightening agent. Composed of activated charcoal, it takes care of stains and removes discolorations from the surface of teeth. It gained popularity among individuals ages 18 to 35 looking for cost-effective and safe alternatives for whitening their teeth.

The product is very lucrative with profit margins up to 75%. It’s highly recommended for your dropshipping business.

Fragrance

34. Fragrance

The fragrance market is huge, earning billions every year, with constant demand for fresh and exciting scents.

Offer a mix of options to suit all tastes:

• Citrus: Bright, zesty, and energizing
• Woody: Warm, earthy, and classic
• Oriental: Spicy, rich, and exotic
• Fresh: Light, clean, and refreshing
• Musky: Warm, sensual, and deep

Sell these beauty products as perfumes, colognes, body sprays, or lotions to cater to a wider audience.

35. Natural Deodorant

Natural deodorants are becoming more popular as buyers seek healthier alternatives. Aluminum and harsh chemicals-free, they appeal to health-conscious shoppers.

Suitable for customers aged 20-45, the products align with sustainability goals. With profit margins of 60-70%, they’re a great fit for online beauty stores.

Other Products

Beyond skincare products, makeup products, and fragrances, there are other beauty products you can sell online successfully. Here are some ideas:

• Body Glitter: This fun, versatile product is a hit for festivals, parties, and special occasions. Since it doubles as makeup and an accessory, it’s a favorite for all kinds of styles.
• Face Lifting Tape: Looking for an instant lift? Face-lifting tape tightens skin and reduces fine lines without the need for surgery. Ideal for anyone wanting quick, non-surgical results.
• Lash Lift Kit: A lash lift kit curls and lifts lashes at home—no need for extensions or mascara. These kits include everything needed to perm and care for lashes easily.
• Makeup Headband: This handy accessory keeps hair out of the way during skincare or makeup routines. It’s a go-to for makeup lovers.
• Pedicure Foot File: Smooth, soft feet are easy to achieve with a quality pedicure foot file. These files are a must-have for personal care routines. Look for eco-friendly options to meet customer preferences.
• Makeup Organizer: An organized beauty space makes all the difference. Makeup organizers help keep products tidy and accessible. They come in different sizes and styles.
• Jade Roller & Gua Sha Set: These tools reduce puffiness and improve skin health. They’re a favorite in the skincare niche.
• Ultrasonic Cavitation Machine: Using sound waves to target fat under the skin, this device smooths cellulite and contours the body. A standout in the beauty market.
• Blackhead Remover: Deep-clean pores and tackle stubborn blackheads. Many options come with adjustable settings to suit various skin types.
• Eyebrow Gel: Define and tame brows with eyebrow gel. Offering a range of shades ensures it works for everyone.

How to Start a Beauty Business from Home

At this point, it’s time to dive into the practical steps of launching your home-based beauty business.

Step 1: Choose Your Products

Review the list of 35 dropshipping beauty products we’ve discussed. Choose the ones that excite you most and that you feel confident marketing effectively.

Think about your target market. Who are you trying to reach? Consider their needs, preferences, age, gender, and interests.

Research the demand and competition for your chosen products. Are people actively searching for them? Are there many sellers already?

Use free tools like Google Trendsto check how often specific keywords are searched. This helps you understand the popularity and demand for different dropshipping beauty products.

Step 2: Find Reliable Suppliers

Focus on quality and cost. Choose a dropshipping supplier who offers high-quality products at affordable prices. Look beyond cost—check shipping times, excellent customer service, return rules, and minimum orders.

Try different options to find the best match for your cosmetics business and goals. Aim for reliable beauty suppliers to keep customers happy. Here are some recommended dropshipping suppliers to get you started:

• AutoDS Warehouse & Private Suppliers: Offers a wide range of products and private beauty supplier options.
• Target: Offers wholesale programs for businesses.
• AliExpress: Connects you with multiple suppliers from around the world.
• Temu: Offers a wide variety of affordable dropshipping beauty products.
• Walmart: Offers wholesale programs for businesses.
• Banggood: Offers a range of products at competitive prices.
• eBay: A good source for products at wholesale prices.
• Shopify: A dropshipping app that connects with suppliers.
• Shein: Known for trendy and affordable fashion and beauty products.

Check out these examples of affiliate marketingto double-check beauty suppliers that offer commissions.

Step 3: Set Up Your Business

Start by picking a business name that’s easy to remember and matches your brand. Then, register your business with local authorities. Check what legal steps, permits, or licenses you might need based on your location and the products you want to sell online.

If you’re working from home, set up a dedicated workspace. Having a specific area keeps you organized and focused. This simple step helps you stay ready to grow your beauty business.

Step 4: Create a Website for Your Business

Creating a website gives your beauty business credibility and showcases your product range with high-quality images that highlight the texture, color, and packaging of your cosmetics and skincare items.

You can build an online store, a website where shoppers can buy your beauty products. Other options include an e-commerce platform like Etsy, Amazon, or eBay.

Choosing the best web hosting is crucial as it ensures your site loads quickly and remains stable during traffic spikes, particularly when customers are browsing your beauty catalog or completing purchases.

Your website also enables you to craft your brand story, share beauty tips and tutorials, and collect customer information for marketing campaigns: all essential components for standing out in the competitive beauty market.

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Step 5: Market Your Products

Reach more customers through social media platforms like Instagram and TikTok. The goal is to connect with your target audience. Share products, talk to them, and reply to the inquiries.

You can also use paid ads to boost sales. Don’t forget to entice new customers with irresistible discounts and promotions.

Here are more e-commerce business ideas other than dropshipping beauty products.

Benefits of Selling Beauty Products from Home

• Low Start-Up Costs: Starting a home-based beauty business is affordable. You won’t need to pay for a physical store, saving you lots of money.
• Flexibility: Working from home means setting your hours. You can work when you’re most productive and take breaks as needed.
• High-Profit Potential: Many beauty products, like skincare and makeup, offer high profits. This lets you earn a good income while keeping costs low.
• Growing Market: The beauty industry keeps expanding, creating endless opportunities for entrepreneurs to sell beauty products from home.
• Personal Fulfillment: Running your own business is rewarding. Selling beauty products lets you combine your passion with profit.

Conclusion

Selling cosmetics from home is a great way to start your own business.

With the right beauty products, dropshipping suppliers, and marketing strategies, you, too, can succeed. Skincare products, makeup brushes, and nail art—when it comes to dropshipping beauty products, the choices are endless.

Ready to build your dream business? Now is the perfect time to get started!

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Next Steps: What Now?

• Choose Your Products: Use Google Trendsto study market trends and find high-demand dropshipping beauty products.
• Set Up Your Online Store: Choose the best e-commerce hostingto create your store.
• Market on Social Media:One of the most common social media marketing strategies is to offer discounts or free samples to attract customers.
• Leverage Social Media Ads: Use Instagram and Facebook to run targeted adsfor your dropshipping beauty products.

Further Reading & Useful Resources

• How to Make Money Online
• What Is E-Commerce Dropshipping?
• Make a Dropshipping Website Like a Pro
• Types of Affiliate Marketing
• Digital Marketing Trends
• Streamlining Targeted Advertising
• How to Start a Beauty Blog
• How to Start a Business Blog